Alia CleanserRegular price $32
Detox, brighten, and refine your skin with this stand-out cleanser.
This argan-oil based beldi cleanser not only deeply cleanses, but prepares the skin for exfoliation, brightens and hydrates, leaving skin soft and supple after just one use. Used regularly, it can even skin tone, alleviate congestion, reduce the appearance of fine lines, fade dark spots, encourage cell turnover and increase collagen production to improve elasticity.
Beldi is typically known as the saponified olive oil used in the world-renowned hammam spas of Morocco. Truly unique in the world of cleansers, exfoliants and other beldi soaps on the market, the Alia is made with 100% organic, cold-pressed argan oil from the Argan Forest of Morocco. Using the same method of saponification as olive oil beldi, argan oil beldi improves upon the age-old tradition. The result is a high-performing, innovative, multi-tasking product completely unique in form, color and benefits.
How to use: Massage into wet skin. Add water as needed. For best results, use daily and follow with Zahra Serum-in-Oil. Depending on your skin type and seasonal needs, adjust the frequency of use. Preps skin to receive serums and moisturizers.
Ritual: 2-3 times per week, use with your Dehiya Mihakka as a deeper exfoliating treatment. Increasing length of time gradually, let sit on the skin and extra 30-90 seconds, massage with Mihakka again. Rinse thoroughly. Follow with face oil while skin is still damp.
Variations in texture & color may occur. Being an all-natural product, crystallization can occur due to temperature or air exposure but does not affect efficacy. Color may vary based upon local harvesting. If your beldi is darker in color it’s because of the heat of the summer which allows the Argan fruit to ripen more fully. Color does not affect efficacy.
This product is made by a Black-owned business.